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How to Create a Winning Local SEO Strategy for Your Business

How to Create a Winning Local SEO Strategy for Your Business Local SEO has always been an important factor in digital marketing. However, it became even more crucial amid the COVID-19 pandemic.  Internet usage unsurprisingly went up over the past year. With nearly everyone staying at home to stay safe, we became more reliant on the internet for nearly everything. It became our go-to source for entertainment, food, services, and updates about the global situation. Although business slowed down due to quarantines, movements to support local small businesses soon popped up across the country. As such, having a solid local SEO strategy is more important than ever, so you can make the most of the increased local support. What is Local SEO? If you want to increase website rankings in search results pages, you need to develop a great local SEO strategy. Local SEO or Local Search Engine Optimization is what helps your business become more visible on local search engine results pages....
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8 SEO Tips To Get to Page One of Google

8 SEO Tips To Get to Page One of Google If you’ve just built your website, earning the top spot on Google is no cakewalk. However, you can attain it over time with the right SEO practices. If you want to learn the top SEO tips for page one results on Google, keep reading! 1. Study High-Ranking Content Your site may not have landed on page one yet, but you can learn from those that already have. Take a closer look at their landing pages. Compare each page, and see how they’re written. Do they include keywords not found on your page? Do the backlinks have higher quality?  Are there additional helpful elements like videos or charts? By studying pages with a higher ranking, you can adopt the best practices and make your content more relevant. 2. Maximize Internal Linking Your site’s internal linking structure helps give Google an idea of what the website is all about. So, thoroughly use linking across your pages to build authority on your major topics and increase your chances of...
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Top 7 SEO Benefits of Responsive Web Design

Top 7 SEO Benefits of Responsive Web Design There are a ton of reasons why if you own and maintain a website for your brand or business that you need to ensure that it has a responsive web design. Remember that Google’s SEO standards are always evolving. Recently, they’ve fully committed to ranking web pages that offer the best possible user experience as opposed to their usual search engine optimization factors. This is a game-changer and advantageous to those who truly work on having quality web pages that add real value to visitors and reward their time spent on a website. Here are the top 7 SEO benefits of responsive web design.  What Is Classified as Responsive Web Design and Why Do You Need It? A responsive web design simply means that your web page adjusts or adapts to the environment that it will be accessed by the user. This means that it will respond to the screen size, orientation, and platform that it will be expected to display on. That’s why you’ll al...
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5 Key On-Page Optimizations for Local SEO

5 Key On-Page Optimizations for Local SEO If you’ve tried every trick in the book to bring in nearby customers, then chances are you’ve considered local SEO. Indeed, search engine optimization (SEO) allows your site and its content to dominate the search engine results pages (SERPs). Localize it, and you’ll be visible to customers close enough to give you a call or drop by your brick-and-mortar location. Local SEO is one of the best investments you can make in marketing your business. However, it’s easy to get many parts of it wrong. From inconsistent business listings to cluttered page hierarchies, errors abound — costing businesses time and opportunities.  Luckily, you don’t need to be a statistic. By making these on-page optimizations, your business site will be on the front page of the results pages, getting more clicks and conversion.   1. Localize Your Content One of the main on-page optimizations you need to make is creating relevant content. The content of yo...
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The Ultimate Guide to Digital Marketing

The Ultimate Guide to Digital Marketing According to statistics , over 90% of Americans have access to the internet as of August 2021, and the majority of them are consistently active online. The number of people who use the internet is undoubtedly growing every day.  Now, regardless of what type of business you have or what products and services you offer, you should embrace the trend and get online, utilizing the internet to promote your company. For your business to grow and succeed in today’s fast-paced technology-driven world, you’ll need a solid digital marketing strategy. What is Digital Marketing? Digital Marketing, also known as Online Marketing, is a form of marketing that uses the Internet to reach consumers and prospects. Digital marketing may reach out to people and advertise products and services on the internet utilizing a variety of digital technologies and platforms, such as: Mobile phone applications Websites Web applications Social media platforms ...
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Is Content Length a Google Ranking Factor?

There’s no question that executing the best SEO practices online yields great results and a lot of opportunities for a brand or business. The problem here is that these practices tend to evolve, and so content marketing should also adapt in order to stay relevant. One such argument that can fetch you conflicting views from experts is the value of content length. Is content length a Google ranking factor or not? Let’s discuss. The Voice of the Majority If you’re going to browse through most articles about content length and if it’s indeed a ranking factor, you’ll end up with long articles that are of course advocating that it is.  Before we proceed, let us define what is considered short and long-form content. As per Google, 300 words just won’t cut it. That’s too thin of an article to even warrant any credibility. The sweet spot in terms of length is probably around 700-1,000 words. But what most consider as long-form is right around 2,000 to 2,500 words.  In fact, most f...
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Facebook Has New Ways to Generate Leads & Connect With Customers

Facebook Has New Ways to Generate Leads & Connect With Customers Every successful business owner understands the importance of generating leads for their company’s growth. To grow your business, you must increase your sales, and to improve your sales, you must increase the number of your leads who become paying customers. This implies that if you want to see your company expand, you’ll need to find new and creative ways to get more customers. Marketing on Facebook is an excellent place to start generating new customers for your company. There is no doubt that Facebook, with more than 1.8 billion daily active users, can assist you in engaging new audiences that you might not otherwise be able to reach. Facebook is introducing new free and premium tools to help companies engage with new customers. In this article, we’ll go over all of Facebook’s recent and forthcoming updates for business. Request a Quote on Messenger Facebook is developing a brand-new feature that allows busines...
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